According to Robbie Ferguson, co-founder of Immutable (@0xferg), 80% of web3 projects would achieve significantly better results if they prioritized making their products easier to use, rather than pursuing multiple objectives at once (source: Twitter, May 14, 2025). This insight highlights the crucial impact of user experience improvements on adoption rates and trading volumes within the crypto market. For traders, projects with a strong focus on usability may see increased on-chain activity and higher token liquidity, making them more attractive investment opportunities.